Allude is a Paris-based startup, founded in 2025, building an AI platform that captures factory know-how and turns it into standardized SOPs.
Much of the know-how that keeps a production line running lives in the heads of a few experienced operators, and leaves when they do. Allude captures that expertise on video and turns it into standardized SOPs, work instructions and training content, centralized in a single knowledge base.
Antitype shaped Allude’s brand and redesigned its sales deck from the ground up, giving a deeply technical product a clear, confident story for industrial buyers and investors. Designed in Figma and adapted for Google Slides and Notion, it lets the team edit and pitch from whichever tool fits the moment.
We then designed and built their website in Framer, carrying the same visual language online to give Allude a sharp, credible presence as it scales.
Date
2026
Sector
Manufacturing
Fundraising
In progress
Backed by
Entrepreneurs First & business angels
